Credits: Busatti1947 @busatti1947

The global wedding industry remains robust due to the unwavering demand and the increasing number of Millennials reaching marriageable age. There are significant opportunities for luxury brands in the wedding sector to broaden their offerings and customer base. Overall, the bridal wear market is highly polarized and regionally fragmented, influenced by ever-changing fashion trends. Developed countries, as leaders in bridal fashion and home to dynamic fashion industries, dominate the global market.

Credits: Hearts On Fire @heartsonfire, Picchiotti @picchiotti_fine_jewellery

Regarding bridal jewellery, it is crucial to understand that these pieces are more than just adornments; they carry cultural and religious significance. For instance, in South Asian weddings, especially Hindu ceremonies, bridal jewellery holds a role that exceeds mere aesthetics. The jewellery worn by brides is not only glamorous and vibrant but also serves as symbols deeply rooted in tradition and culture. The rising popularity of gold in weddings is expected to boost the bridal jewellery market size in the coming years. This trend is driven by strong cultural norms and traditions. Gold is highly valued in various cultures, not merely as an ornament but as a symbol of heritage, tradition, and prosperity.

Credits: Sabyasachi @sabyasachiofficial

For example, India was the second-largest consumer of gold in 2021, according to a report by the World Gold Council, the leading authority on gold. Regarding the bridal jewellery market in more detail, China is projected to reach $6.8 billion in sales by 2026, making it the second-largest market after the U.S. North America is anticipated to experience significant gains driven by innovative bridal gown styles and fabrics, and the increasing popularity of designer dresses. The U.S. alone is estimated to account for $27 billion of the global bridal wear market in 2026, controlling over 44% of sales. Developing countries such as India, Brazil, Mexico, and Middle Eastern nations like Kuwait, UAE, and Saudi Arabia are expected to emerge as major markets due to higher purchasing power and a growing middle class. In India, bridal jewellery is particularly popular, with gold deeply embedded in the culture, and 22-carat gold accounted for 80-85% of the bridal jewellery share recently. India is also a leading fabricator of silver jewellery, further diversifying bridal jewellery options. Japan and Canada are expected to grow at a CAGR of 3% and 3.6%, respectively, while Germany is projected to grow at a CAGR of 3.7%. The rest of Europe is projected to reach $1.9 billion by 2026.

Credits: Bvlgari @bvlgari, OHLIGUER @ohliguer

In summary, China, North America led by the U.S., and developing markets in Asia and the Middle East are expected to drive the highest growth in the bridal jewellery market over the next few years, with China and the U.S. being the two largest markets globally. The types of bridal jewellery most requested vary based on cultural preferences and local traditions. In India, with 22-carat gold deeply rooted in the culture, Kundan jewellery, featuring intricate designs and gemstones, is highly sought after.

Credits: Boucheron @boucheron, FOREVER UNIQUE @foreveruniquejewels

In China, gold, diamond, and silver jewellery are very popular, while in the U.S., diamond and platinum jewellery are the most requested, focusing on timeless designs. In general, the Asia Pacific region sees a growing interest in vintage styles, such as Art Deco, Victorian, or Edwardian, with significant opportunities in the bridal jewellery industry. Embellishments, with designs like milgrain and filigree, evoke a sense of history and tradition, appealing to brides seeking unique and timeless pieces. Additionally, the exploration of alternative gemstones, such as sapphires, emeralds, and morganites, offers diverse options for couples. Other regions, like Africa and the Middle East, favour intricate designs and gemstones, while Latin America prefers vibrant and colourful designs, even for bridal jewellery.