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Trendbook 2018+

INSIGHTFUL, GROUNDBREAKING, AND REMARKABLY USEFUL

This unique jewellery intelligence trend book is a must-have tool to deepen your knowledge of the jewellery industry and shape your forward-thinking strategies. Looking at the seasons ahead, the design of fashion-to-fine jewellery will push boundaries with a "Time Travelling Journey" through fascinating past memories and future fantasies. Discover the key trends of the upcoming 2018 season, develop your business around them, and stay ahead of the competition.

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Trendbook explains forecast in a unique and useful way, it gives a nice interpretation with visual product picture. It covers a wide range of product type. It not only tells us the trend, but also the directions/concepts which is very useful for setting our own clear direction for each season.

Ann Lam

PRODUCT DEVELOPMENT MANAGER FINE JEWELRY CHINA at SWAROVSKI

“Trendbook explains forecast in a unique and useful way, it gives a nice interpretation with visual product picture. It covers a wide range of product type. It not only tells us the trend, but also the directions/concepts which is very useful for setting our own clear direction for each season.”

Ann Lam

PRODUCT DEVELOPMENT MANAGER FINE JEWELRY CHINA at SWAROVSKI

CONTRIBUTORS

  • Pamela Hastry

    Jewellery Designer

    “The biggest challenge is to create pieces that are elegant, exclusive, understated and creates a personal emotional bond with the owner.”

  • Sara Ho

    Jewellery Designer

    “Innovation plays a vital role within the jewellery industry, always striving to push the boundaries and embracing new technologies and materials.”

  • Mitchell Kass

    Owner And Creative Director Of Trend Council

    “Fashion forecasting can be the beacon that shifts retailers into their most profitable space.”

  • Lisa Koenigsberg

    President And Founder Of Initiatives In Art And Culture

    “Trends are moving towards greater gender and sexual freedom and self-identification as well as personalized communication with the consumer.”

  • Fei Liu

    Jewellery Designer

    “In the next 24 months the new technology and fashion influence will push to have some amazing work, which will be big, dramatic and intricate.”

  • Shimul Metha Vyas

    Principal Designer, Lifestyle Accessory Design, National Institute Of Design India

    “In the future technology will break new grounds of innovation in products, services and experiences. We will see reincarnation of heritage in a modern context.”

  • Paige Novick

    Jewellery Designer

    “I believe the highend jewellery space will become more niche and specialised. Brands will need to have a clear defined and focused message.”

  • Costantino Papadimitriu

    Head Of Brand Strategy And Innovation At Forevermark

    “The long term trend is that demand for diamonds will continue to grow in the coming years worldwide.”

  • Jared Weiner

    Executive Vice President And Chief Strategy Officer Of The Future Hunters

    “Brands will only be successful if they can prove that they operate in sustainable and socially responsible ways.”

  • Frank Wu

    Chairman Of Ttf Haute Joaillerie

    “Goldsmith spirit is an essential factor for making high-end jewellery.”

panorama

In the Post Digital Era, knowledge is the most powerful tool of every trade. The global jewellery market is a challenging space, but with this incredibly state-of-the-art guide you and your company will be one step ahead in the business, understanding the consumer culture and creating a direct dialogue with consumers.

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Jewellery directions sfondo

Jewellery 
Direction

Bold gold is back. Up until recently, the high price of precious metals had designers eliminating as much gold as possible and opting for very minimal pieces, but this year we see gold making its comeback. Wide cuff and rings are crafted in lavish sheets of precious metal.

Watches 
Direction

Watchmakers and designers are taking one step back and two steps forward this season, creating interesting contrasts between moderation and excess, convention and innovation, past and future.

Watch directions sfondo
Diamond directions sfondo

Diamond
Direction

Statement pieces are important once again, but these aren't your mother's classic diamonds. A new generation of diamond design looks to the future rather than the past.

Jewellery 
Direction

Bold gold is back. Up until recently, the high price of precious metals had designers eliminating as much gold as possible and opting for very minimal pieces, but this year we see gold making its comeback. Wide cuff and rings are crafted in lavish sheets of precious metal.

Watches 
Direction

Watchmakers and designers are taking one step back and two steps forward this season, creating interesting contrasts between moderation and excess, convention and innovation, past and future.

Diamond
Direction

Statement pieces are important once again, but these aren't your mother's classic diamonds. A new generation of diamond design looks to the future rather than the past.

forecast

Trend forecasting is the essential tool for creating forward-looking business and becoming industry influencers. With our incredibly unique intelligence we decode the future of jewellery, predicting influential trends two years ahead. Thanks to our curated vision, evocative imagery and creative mood boards you will receive in-depth insights to better envision future lifestyles and consumers. This upcoming 2018 season we are expecting to see aesthetic boundaries being challenged and a growing sense of cultural sharing. We will immerse ourselves in a fascinating journey between past and future through four Macrotrends: Sustainable Harmony, Preserving Our Heritage, Searching for Poetry, and Futurama. For each key trend of 2018, we delineate four different types of influential consumers.

Digital modernists are searching for a new balance between a high speed lifestyle and self-conscious introspection. They embrace Haute-Design and look for Art-to-Wear creations: sculptural silhouettes, technologically inspired and advanced pieces, experimental techniques, visionary shapes.

SUSTAINABLE HARMONY - The Digital Modernist

The retrofuturists strive to balance technology, scientific innovation and the resilience of the past with online/offline realities. They reintroduce the "Space Age" with couture details, metallic finishes, techno-textiles, and gender-neutral combinations. They introduce a cyber glamour aesthetic with a bright, electric palette and accessories that have been laser etched and 3D printer made.

FUTURAMA - The Retro Futurist

The new globalists are rediscovering the beauty of the handmade, do-it-yourself aesthetic and locally produced goods. They reconsider and reevaluate cultural differences, rediscovering heritage and tradition. They look for pieces that truly convey their cultural background. Preferences given to allegorical and floral motifs along with inspirations from exotic fauna; opulent and extraordinary décor also holds appeal, as do contrasting colour combinations.

SEARCHING FOR POETRY - The New Globalist

In today’s age of smart technology and high-speed society, the custodians celebrate nostalgia and precious memories. They mark a romantic desire to re-discover timeless beauty, classical arts, and cultures and geographies throughout history. Chokers and long-fingered rings, along with precious amulets and talismans show an appreciation for intricate design, exquisite craftsmanship and antique replicas.

PRESERVING OUR HERITAGE - The Custodian