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Trendbook 2020+

THE DEFINITIVE GUIDE TO TRENDS IN THE JEWELRY MARKET

This unique jewellery intelligence trend book is a must-have tool to deepen your knowledge of the jewellery industry and shape your forward-thinking strategies. TrendBook 2020+ monitors historical and social changes, the Emerging Phenomena, analyzing how they will influence the jewelry forecasting trends, to guide your business into the future of the market. Discover the key trends of the upcoming 2020 season, develop your business around them, and stay ahead of the competition.

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Trendbook explains forecast in a unique and useful way, it gives a nice interpretation with visual product picture. It covers a wide range of product type. It not only tells us the trend, but also the directions/concepts which is very useful for setting our own clear direction for each season.

Ann Lam

PRODUCT DEVELOPMENT MANAGER FINE JEWELRY CHINA at SWAROVSKI

“Trendbook explains forecast in a unique and useful way, it gives a nice interpretation with visual product picture. It covers a wide range of product type. It not only tells us the trend, but also the directions/concepts which is very useful for setting our own clear direction for each season.”

Ann Lam

PRODUCT DEVELOPMENT MANAGER FINE JEWELRY CHINA at SWAROVSKI

EMERGING PHENOMENA

  • aging

    THINK AGAIN ABOUT AGING

    Meet the needs, support the ambitions of the new midlife women who feel happier, wiser and more self-confident than in any other period in their life.

  • labs

    DIAMOND LABS IN FIERCE COMPETIOTION OVER DETECTION TECHNOLOGY

    Reputation of diamond jewellery industry will depend on laboratiories’ technical advances.

  • tiaras

    TIARAS AND BROOCHES IN SPOTLIGHT AT AUCTION SALES

    Precious heirlooms with extraordinary designs surge in popularity.

  • blurring

    BLURRING THE LINES OF LUXURY

    Complex, interesting, uncommon looks, slightly asymmetrical – still beautiful, but not too perfect.

  • niche

    NICHE IS THE NEW NORM

    The fascination with retro style: an authentic and ethical choice.

  • asian

    THE ASIAN WAVE TAKES THE LEAD ON DESIGN

    New Cultural movements are spicing up the international creative scene.

Panorama

We are just at the dawn of “Digital Culture” and knowledge is the most powerful tool of every trade. The global jewellery market is a challenging space, but with this incredibly state-of-the-art guide you and your company will be one step ahead in the business, understanding the consumer culture and creating a direct dialogue with consumers.

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jewellery direction panorama trendbook 2020

Jewellery 
Direction

Ideas for jewellery like pieces that complement runway looks, clever uses of abundant materials, and savvy construction that allows collectors to wear items in multiple ways, are born each year from consistent and close-knit sources of motivation.

Watches 
Direction

The most dominant theme in the world of watches is not revolving around innovative and avant-garde novelties infused with high technology features, but an appreciation for classic styles and traditional watchmaking.

watches direction panorama trendbook 2020
diamond direction panorama trendbook 2020

Diamond
Direction

Diamond jewellery has come a long way in the annals of design. While history and cutting techniques have helped to shape tastes, evolving aesthetics speak directly to formative forces new and old.
Silhouettes in fashion-forward diamond jewellery reflect numerous inspirations.

Jewellery 
Direction

Ideas for jewellery like pieces that complement runway looks, clever uses of abundant materials, and savvy construction that allows collectors to wear items in multiple ways, are born each year from consistent and close-knit sources of motivation.

Watches 
Direction

The most dominant theme in the world of watches is not revolving around innovative and avant-garde novelties infused with high technology features, but an appreciation for classic styles and traditional watchmaking.

Diamond
Direction

Diamond jewellery has come a long way in the annals of design. While history and cutting techniques have helped to shape tastes, evolving aesthetics speak directly to formative forces new and old. Silhouettes in fashion-forward diamond jewellery reflect numerous inspirations.

Forecast

Trend forecasting is the essential tool for creating forward-looking business and becoming industry influencers. With our incredibly unique intelligence we decode the future of jewellery, predicting influential trends two years ahead. Thanks to our curated vision, evocative imagery and creative mood boards you will receive in-depth insights to better envision future lifestyles and consumers. This upcoming 2020 season we will immerse ourselves in a fascinating journey among five Macrotrends: Soft Power, Sibylle, Nature Odyssey, Babel, Another Man.

As a shift against global political turmoil, he Intellectual Rebel consumer is looking for a release, doing so through apps, apparel and accessories that help them deter away from day-to-day stress. Luxury, and indulgent moments are what these consumers crave, to ensure their anxiety about the future is kept to a minimum.

Spirituality is the new luxury. In today’s anxiety-ridden culture, consumers are seeking new belief systems that borrow from ancient wisdom as a means of overcoming personal challenges. A retro-modern approach to the digital era enables this consumer to pass through the fascinating oriental culture full of mysteries and traditions. Religion gains a whole new meaning and spirituality increasingly takes centre stage.

The Dualistic Traveler is hyper diverse; shaped by a mixture of places, experiences and cultures, this consumer is rooted in a variety of races, ethnicities and backgrounds from all four corners of the world. Identities are becoming increasingly blurred due to extensive travel and increased immigration.

From biological codes to dress codes to codes of behavior, The Phygital Consumer is living in a future where digital and physical worlds seamlessly merge. Constantly connected, they are living their lives through digital means, using technology to socialise, be entertained, heighten their experiences and make new connections.

Attitudes around manhood are shifting and a new age of masculinity is surfacing. Transcending generations, The Disruptive Man is throwing out the cultural script of yesterday and rejecting established codes of male physical prowess and invulnerability. Instead, new rules are expressed as creating a fresh perspective on manhood in which diversity, authenticity, and vulnerability are the focus.

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