the jewellery
trendbook

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The Jewellery Trendbook 2021+

THE DEFINITIVE GUIDE TO TRENDS IN THE JEWELRY MARKET

The Jewellery Trendbook, now in its 18th edition, is an international reference point for the jewellery goldsmith world. Divided by thematic areas (jewellery, watches and diamonds), it describes the evolution of consumption in the luxury market and takes a careful look at the emerging phenomena that condition the evolution of society, reflecting on purchasing behavior.

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EMERGING PHENOMENA

  • CAMP CULTURE

    CAMP CULTURE

    Why camp culture has been one of Britain’s greatest exports

  • DIGITAL INFLUENCERS

    DIGITAL INFLUENCERS

    Digital influencers are the new storytellers

  • ART AND DESIGN

    ART AND DESIGN

    Art and Design: Authorship as a Narrative of Value

  • EXTREME CRAFTMANSHIP

    EXTREME CRAFTMANSHIP

    “Extreme Craftsmanship” coveted more than ever in Digital Era

Panorama

We are just at the dawn of “Digital Culture” and knowledge is the most powerful tool of every trade. The global jewellery market is a challenging space, but with this incredibly state-of-the-art guide you and your company will be one step ahead in the business, understanding the consumer culture and creating a direct dialogue with consumers.

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jewellery direction panorama trendbook 2020

JEWELLERY
DIRECTIONS

Over time, personal pieces of jewellery sparked an emotional connect and became a powerful heirloom rather than just a sparkly accessory to pair with an outfit. Building on the ethos of the freedom to create, unfettered imagination and diverse inspirations spur on the desire to push the boundaries.

WATCHES
DIRECTIONS

New watch designs in the market speak to lovers of tradition and established themes. All new models feature an ideal balance of function, striking aesthetics, and familiarity to drive shoppers in for closer inspection.

watches direction panorama trendbook 2020
diamond direction panorama trendbook 2020

BRIDAL
DIRECTIONS

Bridal jewellery themes reflect overall jewellery trends but on an elevated level. This reality isn’t too surprising given that most brides simply want to represent best versions of themselves on their big day, so jewellery choices will be grander versions of what they already love and own.

Jewellery 
Direction

Over time, personal pieces of jewellery sparked an emotional connect and became a powerful heirloom rather than just a sparkly accessory to pair with an outfit. Building on the ethos of the freedom to create, unfettered imagination and diverse inspirations spur on the desire to push the boundaries.

Watches 
Direction

New watch designs in the market speak to lovers of tradition and established themes. All new models feature an ideal balance of function, striking aesthetics, and familiarity to drive shoppers in for closer inspection.

Bridal
Direction

Bridal jewellery themes reflect overall jewellery trends but on an elevated level. This reality isn’t too surprising given that most brides simply want to represent best versions of themselves on their big day, so jewellery choices will be grander versions of what they already love and own.

Forecast

Trend forecasting is the essential tool for creating forward-looking business and becoming industry influencers. With our incredibly unique intelligence we decode the future of jewellery, predicting influential trends two years ahead. Thanks to our curated vision, evocative imagery and creative mood boards you will receive in-depth insights to better envision future lifestyles and consumers. This upcoming 2021 season we will immerse ourselves in a fascinating journey among four Macrotrends: Artivism, Ancient Wisdom, The Tale of Tales, Digital Dharma.

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