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Product Directions

Released in April, Product Directions identifies key product mega design trends and their associated secondary trends, defining for each key characteristics and colours, and demonstrating how they are expressed in the major jewellery product categories, with an emphasis upon materials, textures, surfaces and design motifs.

Product Direction is a comprehensive classification of the mega and secondary trends as they are interpreted in specific items of jewellery, such as rings, earrings, necklaces and bracelets and brooches, using different components and manufacturing techniques. The publication provides a comprehensive array of design alternatives to assist both manufacturers and retails buyers.

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