Consumer Profile
Released in January, Consumer Profiles provides a comprehensive breakdown and analysis of the dominant consumer types that will make their presence felt in the market over the coming period, describing their characteristics and motives, pinpointing where they are located geographically, and assigning for each specific jewellery products and design directions.
For both jewellery manufactures and jewellery retailers, a prediction of the design trends that will prove successful in a marketplace starts with an in-depth understanding of the consumers in that market, and the formulation of a strategy that will both attract their attention and meet their needs and requirements. The Consumer Profile provides such an in-depth understanding.
