As the jewellery landscape transforms in response to sustainability demands, digital acceleration, and evolving cultural values, traditional audience segmentation is no longer enough.   Age, once the primary metric for understanding consumer behavior, is losing its grip. Today’s market is shaped not by generational boundaries but by fluid expressions of identity, taste, and purpose.

Economic and political tumult and resulting issues surrounding the supply chain have been the main talking points for much of the jewellery industry in recent months, from the threat of tariffs to the stratospheric rise in gold prices. A silver lining of the current environment of geopolitical uncertainty is that it reveals the underlying, end-to-end strength of the Jewellery ecosystem.

As we enter 2027, the luxury and jewellery sectors are being reshaped by a powerful convergence of cultural transformation, technological acceleration, and geopolitical disruption. This new reality—defined by fluid identities, decentralized aesthetics, and global rebalancing—demands a fresh lens for forecasting, one that embraces complexity, contradiction, and creativity across multiple dimensions.