Editorials

The first jewellery independent observatory in the world

Millennials and Gen Z are driving the new acceptance movement, ‘Im-perfect’, embracing unusual imperfections and rejecting the social media obsessed, highly edited life the majority of their generation lead. Unfinished seams, studded accessories and piercings are juxtaposed with feminine dresses and smart tailoring, offering an ‘anything goes’ life mantra that so suits these gender fluid generations.

The Midult consumer continues to flourish, aged between 35-55, they form part of Gen X, which increasingly has huge spending power. This group are fueling the future of the luxury industry, as they choose to spend money on items that exude a juxtaposition of fauve fantasy, bold colours and classical culture. A truly global consumer, Midults are redefining their identities in countries all over the world.

The Ethical Vision movement is at the epicentre of urban culture and is steadily reaching mainstream fashion, accessories and beauty markets via influential tastemakers, musicians, festivals and increased media coverage. In response to this movement, luxury accessories come to life through tribal décor and alternative ethical, heritage concepts. The Ethnical Modernist consumer is most prevalent in key cities across the world where the largest numbers of migrants reside.

The Retro Futurist consumer is living in a past-present future, where surreal technology like VR and AR exist within a world where the past is still so important and prevalent. This consumer group holds their family history near and dear to their hearts, allowing notes of Futurist Glam, with a 1950’s/60’s flavour, to infiltrate their physical persona.

As gender roles become more flexible, a new generation of forward-looking men is emerging. Stale stereotypes alienate open-minded, self-accepting Millennials and Gen Z, while Gen X are the ones truly embracing the modern man. This new-found, genderless masculinity is opening up new realms for this new consumer group. They’re increasingly open, fluid, curious, exploring the world through new eyes.

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CHIUDI

Etro

A woman with class is timeless. Deatils from the Milan Fashion Week. Shot from the Etro backstage Fashion Show.

Tags: #fashion #jewellery #PastReferences #TheMastersArchive #TheMidult #TrendBook 2019 #VICENZAORO

Etro

A woman with class is timeless. Deatils from the Milan Fashion Week. Shot from the Etro backstage Fashion Show.

Tags: #fashion #jewellery #PastReferences #TheMastersArchive #TheMidult #TrendBook 2019 #VICENZAORO

Giambattista Valli

"A line is a dot that went for a walk" Paul Klee. Details from the Giambattista Valli Fashion Show at Paris.

Tags: #fashion #GenderNeutralist #jewellery #Neutralia #SubUrban #TrendBook 2019 #VICENZAORO

Giambattista Valli

"A line is a dot that went for a walk" Paul Klee. Details from the Giambattista Valli Fashion Show at Paris.

Tags: #fashion #GenderNeutralist #jewellery #Neutralia #SubUrban #TrendBook 2019 #VICENZAORO

Memento Mori

Memento Mori | Memento Vivere. Skull memento mori gold ring.

Tags: #jewellery #MasculinityUnmasked #MementoMori #TheNewMan #TrendBook 2019 #VICENZAORO

Memento Mori

Memento Mori | Memento Vivere. Skull memento mori gold ring.

Tags: #jewellery #MasculinityUnmasked #MementoMori #TheNewMan #TrendBook 2019 #VICENZAORO

Sonia Rykiel

Bring on the night. Paris Fashion Week, backstage pictures from the Sonia Rykiel Show.

Tags: #Coding #Fashion #ParallelRealities #TheRetroFuturist #TrendBook 2019 #VICENZAORO

Sonia Rykiel

Bring on the night. Paris Fashion Week, backstage pictures from the Sonia Rykiel Show.

Tags: #Coding #Fashion #ParallelRealities #TheRetroFuturist #TrendBook 2019 #VICENZAORO

Yoyo Cao

Yoyo Cao in a studded leather gilet by Gucci at Paris Fashion week. Best street style look.

Tags: #EthicalVision #EthnicalModernist #fashion #Survivalista #TrendBook 2019 #VICENZAORO

Yoyo Cao

Yoyo Cao in a studded leather gilet by Gucci at Paris Fashion week. Best street style look.

Tags: #EthicalVision #EthnicalModernist #fashion #Survivalista #TrendBook 2019 #VICENZAORO

Didofà

3D flowers and Tour Eiffel and hand painted details for the Didofà Watch from the Paris Collection.

Tags: #FauvistFantasy #jewellery #PastReferences #TheMidult #TrendBook 2019 #VICENZAORO

Didofà

3D flowers and Tour Eiffel and hand painted details for the Didofà Watch from the Paris Collection.

Tags: #FauvistFantasy #jewellery #PastReferences #TheMidult #TrendBook 2019 #VICENZAORO

Nanis

18kt gold and diamonds earrings by Nanis from the Trasformista Collection.

Tags: #BioBalance #GenderNeutralist #jewellery #Neutralia #TrendBook 2019 #VICENZAORO

Nanis

18kt gold and diamonds earrings by Nanis from the Trasformista Collection.

Tags: #BioBalance #GenderNeutralist #jewellery #Neutralia #TrendBook 2019 #VICENZAORO

Falke Svatun Studio

Brass Mirror Series by Falke Svatun Studio. As seen in TrendBook 2019+.

Tags: #art #BrutalMinimalism #MasculinityUnmasked #TheNewMan #TrendBook 2019 #VICENZAORO

Falke Svatun Studio

Brass Mirror Series by Falke Svatun Studio. As seen in TrendBook 2019+.

Tags: #art #BrutalMinimalism #MasculinityUnmasked #TheNewMan #TrendBook 2019 #VICENZAORO

Oleg Dou

"Another Face" artwork by Oleg Dou. As seen in TrendBook 2019+.

Tags: #art #HackersVibe #ParallelRealities #TheRetroFuturist #TrendBook 2019 #VICENZAORO

Oleg Dou

"Another Face" artwork by Oleg Dou. As seen in TrendBook 2019+.

Tags: #art #HackersVibe #ParallelRealities #TheRetroFuturist #TrendBook 2019 #VICENZAORO

The Mazza Company

Necklace from the Murano Collection by The Mazza Company. Venetian glass pendant with faceted blue topaz and blue topaz cab on a removable gold toggle clasp with aquamarine beads.

Tags: #ExtremeSophistication #jewellery #PastReferences #TheMidult #TrendBook2019 #VICENZAORO

The Mazza Company

Necklace from the Murano Collection by The Mazza Company. Venetian glass pendant with faceted blue topaz and blue topaz cab on a removable gold toggle clasp with aquamarine beads.

Tags: #ExtremeSophistication #jewellery #PastReferences #TheMidult #TrendBook2019 #VICENZAORO

Picasso

Picasso - Tete. What else? As seen in TrendBook 2019+

Tags: #art #GenderNeutralist #IMperfection #Neutralia #TrendBook2019 #VICENZAORO

Picasso

Picasso - Tete. What else? As seen in TrendBook 2019+

Tags: #art #GenderNeutralist #IMperfection #Neutralia #TrendBook2019 #VICENZAORO

Valentino

Valentino, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend. As seen in TrendBook 2019+

Tags: #fashion #Globaliser #MasculinityUnmasked #TheNewMan #TrendBook 2019 #VICENZAORO

Valentino

Valentino, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend. As seen in TrendBook 2019+

Tags: #fashion #Globaliser #MasculinityUnmasked #TheNewMan #TrendBook 2019 #VICENZAORO

Shay

Bracelet from ESSENTIAL collection by Shay, gemstone-encrusted chains and diamond-studded. As seen in TrendBook 2019+

Tags: #jewellery #LaLaLand #ParallelRealities #Retro Futurist #TrendBook 2019 #VICENZAORO

Shay

Bracelet from ESSENTIAL collection by Shay, gemstone-encrusted chains and diamond-studded. As seen in TrendBook 2019+

Tags: #jewellery #LaLaLand #ParallelRealities #Retro Futurist #TrendBook 2019 #VICENZAORO

Jatin Kampani

Photo by photographer and artist Jatin Kampani. As seen in TrendBook 2019+

Tags: #EthicalVision #EthnicalModernist #lifestyle #SoulSystem #TrendBook 2019 #VICENZAORO

Jatin Kampani

Photo by photographer and artist Jatin Kampani. As seen in TrendBook 2019+

Tags: #EthicalVision #EthnicalModernist #lifestyle #SoulSystem #TrendBook 2019 #VICENZAORO

Shourouk

Beautiful earrings by Shourouk, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend. As seen in TrendBook 2019+

Tags: #jewellery #PastReferences #TheMastersArchive #TheMidult #TrendBook 2019 #VICENZAORO

Shourouk

Beautiful earrings by Shourouk, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend. As seen in TrendBook 2019+

Tags: #jewellery #PastReferences #TheMastersArchive #TheMidult #TrendBook 2019 #VICENZAORO

Comme des Garcons

Rei Kawakubo for Comme des Garcons. Cubisme, spring/summer 2017: Courtesy of Comme des Garcons. Ph. by Craig McDean, Courtesy of Metropolitan Museum of Art. As seen in TrendBook 2019+

Tags: #fashion #GenderNeutralist #Neutralia #SubUrban #TrendBook 2019 #VICENZAORO

Comme des Garcons

Rei Kawakubo for Comme des Garcons. Cubisme, spring/summer 2017: Courtesy of Comme des Garcons. Ph. by Craig McDean, Courtesy of Metropolitan Museum of Art. As seen in TrendBook 2019+

Tags: #fashion #GenderNeutralist #Neutralia #SubUrban #TrendBook 2019 #VICENZAORO

Etro

A woman with class is timeless. Deatils from the Milan Fashion Week. Shot from the Etro backstage Fashion Show.

Tags: #fashion #jewellery #PastReferences #TheMastersArchive #TheMidult #TrendBook 2019 #VICENZAORO

Etro

A woman with class is timeless. Deatils from the Milan Fashion Week. Shot from the Etro backstage Fashion Show.

Tags: #fashion #jewellery #PastReferences #TheMastersArchive #TheMidult #TrendBook 2019 #VICENZAORO

Giambattista Valli

"A line is a dot that went for a walk" Paul Klee. Details from the Giambattista Valli Fashion Show at Paris.

Tags: #fashion #GenderNeutralist #jewellery #Neutralia #SubUrban #TrendBook 2019 #VICENZAORO

Giambattista Valli

"A line is a dot that went for a walk" Paul Klee. Details from the Giambattista Valli Fashion Show at Paris.

Tags: #fashion #GenderNeutralist #jewellery #Neutralia #SubUrban #TrendBook 2019 #VICENZAORO

Memento Mori

Memento Mori | Memento Vivere. Skull memento mori gold ring.

Tags: #jewellery #MasculinityUnmasked #MementoMori #TheNewMan #TrendBook 2019 #VICENZAORO

Memento Mori

Memento Mori | Memento Vivere. Skull memento mori gold ring.

Tags: #jewellery #MasculinityUnmasked #MementoMori #TheNewMan #TrendBook 2019 #VICENZAORO

Sonia Rykiel

Bring on the night. Paris Fashion Week, backstage pictures from the Sonia Rykiel Show.

Tags: #Coding #Fashion #ParallelRealities #TheRetroFuturist #TrendBook 2019 #VICENZAORO

Sonia Rykiel

Bring on the night. Paris Fashion Week, backstage pictures from the Sonia Rykiel Show.

Tags: #Coding #Fashion #ParallelRealities #TheRetroFuturist #TrendBook 2019 #VICENZAORO

Yoyo Cao

Yoyo Cao in a studded leather gilet by Gucci at Paris Fashion week. Best street style look.

Tags: #EthicalVision #EthnicalModernist #fashion #Survivalista #TrendBook 2019 #VICENZAORO

Yoyo Cao

Yoyo Cao in a studded leather gilet by Gucci at Paris Fashion week. Best street style look.

Tags: #EthicalVision #EthnicalModernist #fashion #Survivalista #TrendBook 2019 #VICENZAORO

Didofà

3D flowers and Tour Eiffel and hand painted details for the Didofà Watch from the Paris Collection.

Tags: #FauvistFantasy #jewellery #PastReferences #TheMidult #TrendBook 2019 #VICENZAORO

Didofà

3D flowers and Tour Eiffel and hand painted details for the Didofà Watch from the Paris Collection.

Tags: #FauvistFantasy #jewellery #PastReferences #TheMidult #TrendBook 2019 #VICENZAORO

Nanis

18kt gold and diamonds earrings by Nanis from the Trasformista Collection.

Tags: #BioBalance #GenderNeutralist #jewellery #Neutralia #TrendBook 2019 #VICENZAORO

Nanis

18kt gold and diamonds earrings by Nanis from the Trasformista Collection.

Tags: #BioBalance #GenderNeutralist #jewellery #Neutralia #TrendBook 2019 #VICENZAORO

Falke Svatun Studio

Brass Mirror Series by Falke Svatun Studio. As seen in TrendBook 2019+.

Tags: #art #BrutalMinimalism #MasculinityUnmasked #TheNewMan #TrendBook 2019 #VICENZAORO

Falke Svatun Studio

Brass Mirror Series by Falke Svatun Studio. As seen in TrendBook 2019+.

Tags: #art #BrutalMinimalism #MasculinityUnmasked #TheNewMan #TrendBook 2019 #VICENZAORO

Oleg Dou

"Another Face" artwork by Oleg Dou. As seen in TrendBook 2019+.

Tags: #art #HackersVibe #ParallelRealities #TheRetroFuturist #TrendBook 2019 #VICENZAORO

Oleg Dou

"Another Face" artwork by Oleg Dou. As seen in TrendBook 2019+.

Tags: #art #HackersVibe #ParallelRealities #TheRetroFuturist #TrendBook 2019 #VICENZAORO

The Mazza Company

Necklace from the Murano Collection by The Mazza Company. Venetian glass pendant with faceted blue topaz and blue topaz cab on a removable gold toggle clasp with aquamarine beads.

Tags: #ExtremeSophistication #jewellery #PastReferences #TheMidult #TrendBook2019 #VICENZAORO

The Mazza Company

Necklace from the Murano Collection by The Mazza Company. Venetian glass pendant with faceted blue topaz and blue topaz cab on a removable gold toggle clasp with aquamarine beads.

Tags: #ExtremeSophistication #jewellery #PastReferences #TheMidult #TrendBook2019 #VICENZAORO

Picasso

Picasso - Tete. What else? As seen in TrendBook 2019+

Tags: #art #GenderNeutralist #IMperfection #Neutralia #TrendBook2019 #VICENZAORO

Picasso

Picasso - Tete. What else? As seen in TrendBook 2019+

Tags: #art #GenderNeutralist #IMperfection #Neutralia #TrendBook2019 #VICENZAORO

Valentino

Valentino, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend. As seen in TrendBook 2019+

Tags: #fashion #Globaliser #MasculinityUnmasked #TheNewMan #TrendBook 2019 #VICENZAORO

Valentino

Valentino, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend. As seen in TrendBook 2019+

Tags: #fashion #Globaliser #MasculinityUnmasked #TheNewMan #TrendBook 2019 #VICENZAORO

Shay

Bracelet from ESSENTIAL collection by Shay, gemstone-encrusted chains and diamond-studded. As seen in TrendBook 2019+

Tags: #jewellery #LaLaLand #ParallelRealities #Retro Futurist #TrendBook 2019 #VICENZAORO

Shay

Bracelet from ESSENTIAL collection by Shay, gemstone-encrusted chains and diamond-studded. As seen in TrendBook 2019+

Tags: #jewellery #LaLaLand #ParallelRealities #Retro Futurist #TrendBook 2019 #VICENZAORO

Jatin Kampani

Photo by photographer and artist Jatin Kampani. As seen in TrendBook 2019+

Tags: #EthicalVision #EthnicalModernist #lifestyle #SoulSystem #TrendBook 2019 #VICENZAORO

Jatin Kampani

Photo by photographer and artist Jatin Kampani. As seen in TrendBook 2019+

Tags: #EthicalVision #EthnicalModernist #lifestyle #SoulSystem #TrendBook 2019 #VICENZAORO

Shourouk

Beautiful earrings by Shourouk, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend. As seen in TrendBook 2019+

Tags: #jewellery #PastReferences #TheMastersArchive #TheMidult #TrendBook 2019 #VICENZAORO

Shourouk

Beautiful earrings by Shourouk, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend. As seen in TrendBook 2019+

Tags: #jewellery #PastReferences #TheMastersArchive #TheMidult #TrendBook 2019 #VICENZAORO

Comme des Garcons

Rei Kawakubo for Comme des Garcons. Cubisme, spring/summer 2017: Courtesy of Comme des Garcons. Ph. by Craig McDean, Courtesy of Metropolitan Museum of Art. As seen in TrendBook 2019+

Tags: #fashion #GenderNeutralist #Neutralia #SubUrban #TrendBook 2019 #VICENZAORO

Comme des Garcons

Rei Kawakubo for Comme des Garcons. Cubisme, spring/summer 2017: Courtesy of Comme des Garcons. Ph. by Craig McDean, Courtesy of Metropolitan Museum of Art. As seen in TrendBook 2019+

Tags: #fashion #GenderNeutralist #Neutralia #SubUrban #TrendBook 2019 #VICENZAORO

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