As a shift against global political turmoil, he Intellectual Rebel consumer is looking for a release, doing so through apps, apparel and accessories that help them deter away from day-to-day stress. Luxury, and indulgent moments are what these consumers crave, to ensure their anxiety about the future is kept to a minimum.
Spirituality is the new luxury. In today’s anxiety-ridden culture, consumers are seeking new belief systems that borrow from ancient wisdom as a means of overcoming personal challenges. A retro-modern approach to the digital era enables this consumer to pass through the fascinating oriental culture full of mysteries and traditions. Religion gains a whole new meaning and spirituality increasingly takes centre stage.
The Dualistic Traveler is hyper diverse; shaped by a mixture of places, experiences and cultures, this consumer is rooted in a variety of races, ethnicities and backgrounds from all four corners of the world. Identities are becoming increasingly blurred due to extensive travel and increased immigration.
From biological codes to dress codes to codes of behavior, The Phygital Consumer is living in a future where digital and physical worlds seamlessly merge. Constantly connected, they are living their lives through digital means, using technology to socialise, be entertained, heighten their experiences and make new connections.
Attitudes around manhood are shifting and a new age of masculinity is surfacing. Transcending generations, The Disruptive Man is throwing out the cultural script of yesterday and rejecting established codes of male physical prowess and invulnerability. Instead, new rules are expressed as creating a fresh perspective on manhood in which diversity, authenticity, and vulnerability are the focus.
“Sunshine all the time makes a desert.” Arab proverb
If people sat outside and looked at the stars each night, I bed they’d live a lot differently.
With good basics you’ll have endless options.
“A camera is the save button for the mind’s eye.” Roger Kingston
Your true nature is luminary
All we have is now! We are all lost stars trying to light up the sky
Geometry keeps you in shape
Self-confidence is the best outfit, rock it and own it
“If you truly love nature, you will find beauty everywhere.”
Something lovely discovered by chance; a windfall.
Layers of gold and diamonds.
We need the tonic of wildness.
( Dramatic pause )
She floats in a daydream.
Admire someone else’s beauty without questioning your own.
She knows who she is and is fiercely, fearlessly, and unapologetically owing it.
I dream of design and I design my dream.
“Black implies white, self implies others.” Alan Watts
The sense of creative freedom is reflected in the Intellectual Rebel’s style choices; revolt, but radically feminine.