From the underground analogue life to the digital matrix, digital tribes are forming global communities. These tribes span from New York to Shanghai and Singapore, from Beirut to Marrakesh, and from Mumbai to London. They create a mesh-up of cultures, styles and traditions, all disrupted with a dystopic edginess.

In 2026, the Digital Nouveau trend is emerging as a powerful macro trend, seamlessly blending the aesthetics of early 1900s Art Nouveau with the advancements of the digital era. This movement reflects a broader social shift towards wellness, beauty and comfort, underpinned by sustainability and responsible practices.