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The Artivist will combine the visionary power of the arts with the critical planning of activism in an effort to bring about social change. The perspective and new ways of envisioning the world that art can provide, fascinate this consumer. They are highly aware that artists move us with emotions and thoughts that are hard to describe, but unarguably leave us with a mark.
The Modern Mythographer looks for authenticity in craftsmanship and history, embracing objects that tell meaningful stories. In a digital era, this appeal to explore old ways of envisioning the world shows a desire to disconnect, to incorporate mystery in a world that glorifies science and doesn’t leave space for uncertainty.
This consumer succumbs to representations of the universe where everything seems possible and where nature is worshipped in its most authentic forms. By allowing themselves to daydream without any feeling of guilt, this consumer enters an imaginary universe that allows them to slow down.
As a way of reconnecting with the past to better understand the present and prepare for the future, these consumers are nurturing a fascination for the spiritual aspect of the universe and are incorporating ancient rituals to their health habits. Driven by the power of human imagination and machine learning, new tools are extending our experience of the world and facilitating an entirely new way of engaging with products – and with each other.