Paola De Luca

Creative Director

Paola De Luca, in 2012, together with Fiera di Vicenza, the organizer of one of the world’s leading international Jewellery Show – VICENZAORO, co-founded TRENDVISION Jewellery + Forecasting, an independent observatory focusing on trend forecasting for the jewellery industry where she supports the project as its Creative Director. Starting her career in New York in in 1989, she landed her first job as a designer for Fendi Jewellery and Watches. She later collaborated with leading luxury brands, such as Salvatore Ferragamo, Harry Winston, and Swarovski among other prestigious associations.

In 2002, in partnership with CRU Group of London, she established TJF Group Ltd.  For a decade, TJF Group focused on research and forecasting, launching the unique “TJF Trend book”, which became the world’s first and most authoritative jewellery trends publication. In 2010 Paola started an exiting collaboration with Rio Tinto Diamonds supporting as Design Director, their global design program.

As Creative Director she leads design projects; educational programmes for buyers, government organisations; brands and manufacturers; she coordinates researches think tanks and market trends-focused projects.

She is the Founder of The Futurist Ltd., a firm specialised in Forecasting and Creative Intelligence.