SUPERSTYLING: Shaping Jewellery Directions and Consumer Behaviour. The Rise of Personalised Aesthetics in Contemporary Adornment
SUPERSTYLING: Shaping Jewellery Directions and Consumer Behaviour. The Rise of Personalised Aesthetics in Contemporary Adornment
Credits: Voodoo Jewels @voodoojewels
SUPERSTYLING is an emerging trend that is rapidly evolving, shaping not only product directions but also consumer behaviour. By merging digital influence, street style, and extreme personalisation, it champions individuality and self-expression, redefining how jewellery is designed, styled, and worn.
Credits: Bea Bongiasca @beabongiasca, Pascal Brauer @Unsplash, Susana Martins @imsusanamartins
This movement, driven by SUPERSTYLING, thrives on breaking traditional rules, encouraging bold combinations of macro and micro pieces for high-impact visuals that captivate both online and in daily life. Its defining elements include multi-layered necklaces, dangle earrings, multiple earrings, double rings, transformable pieces, styled watches, ear cuffs, fittable bracelets, ear climbers, mix-and-match elements, stackable pieces, charms, pendants, locks, and closures. Materials such as white and yellow gold, enamel, diamonds, pearls, and coloured titanium blend seamlessly with mixed media, stingray leather, wood, shells, and recycled or re-used objects, showcasing endless opportunities for innovation and individuality. The "ear party" phenomenon epitomises this trend, drawing inspiration from tribal cultures and digital communities to transform the ear into a canvas of creativity.