New masculinity sees a more fluid approach to what it means to be a modern man today and tomorrow. Stereotypical traits are beginning to feel dated, paving the way for a more genderless approach and mentality to luxury apparel and accessories.

Montblanc, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend |
Sunday Somewhere, www.sundaysomewhere.com | Runa

This new consumer frequently practices the act of collecting different cultures through travel and exploration on a truly global scale. It’s this sense of curiosity that brings a need for self-education that can be found through different and varying luxury cities across the world. The modern male consumer knows that having a female figure as a prominent and central stature in his life brings about a calming and balancing energy, which is much needed in the fast-paced contemporary world. 

DCOR | Hero of Sweden | David Yurman, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend

 The recent feminist movement doesn’t scare or hold back, instead allows a truly progressive way of looking at the world. They see themselves as equals, not better or worse than their females, knowing that they are an essential addition to their livelihood and wellbeing. The new masculine aesthetic appears clean and sleek. The modern man is confident in his purchase decisions and the way he presents himself, while being willing to tap into hyper-feminine or hyper-masculine concepts. There’s a new way to make a man feel empowered, through interesting and intriguing designs that are above all, simple. This frees up this ambitious consumer’s time to focus on what’s important to him; culture, travel, education and building positive relationships with both males and females. This thought-provoking approach is enabling brands to open up the conversation about new masculinity.

Puma Select, selected Luisa Via Roma, www.luisaviaroma.com, image courtesy Trend for Trend | Movado | Dyrberg Kern

Smart organisations are using the concept as a catalyst for change, creating truly innovative designs and campaigns that feel free, void of dated and unwelcome generalisations. Through 2019 and beyond, the modern man will be highlighted in a wide array of mediums, truly celebrated for the transformative, revolutionary beings they’re finally allowed to portray.