The realization that we are interconnected beings in all facets of life became truly evident, we opened ourselves up to the ideas and ideals long left behind and co-created the ability to strive for balance in each area of our life, distributing our energies equally for holistic well-being, and optimizing the idea of consumption to recreate what’s “ESSENTIAL”.

Basic products & Consumers attitude shifted with the acceleration of Digitalization, new lifestyle and the growing economic crisis owing to the pandemic.

Consumer are seeking for new forms of luxury, versatile, gender fluid, meaningful and sustainable products including Jewellery. ‘Basics’ need to be re-designed as shapes, silhouettes, materials and story telling will be more relevant than ever.

Image source: Nuun

Design is changed due to the evolution evolving technology, the introduction of 3D Printing, new galvanic, lab grown diamonds, from its conception to the engineering.
From Technology and craftsmanship perspective, designers and engineers are together creating a new generation of Hyper Jewellery, where technical skills meets creativity and the human touch, for the most unexpected and sophisticated results.

Image source: Bea Bongiasca, Mattia Cielo

Optiminimal introduces the concept of Emotional-Tech in design with the use of essential yet edgy geometries and lines. Accentuated styles and calming luxury, bring a sense of balance. This theme speaks the language of ‘’newness and nowness’’ to fit changing lifestyles.
Collections transformed their architecture, moving from sets to Individual pieces; from matching earrings to mixed matched combinations; layering possibilities with links and chains, pendants, talisman and charms. Inspirations are coming for being taken from global influences & fusion techniques. Fluid architectural shapes will inspire novel silhouettes, and kinetic jewellery will create more space to complement the sophistication of multiple layered pieces.
The true value of jewellery is identified in the power of projecting the time of birth of its creation, as a reflection of Time and Legacy; heritage and Beauty.

 

Image source: Maya Gemstone, Kat Kim, Melissa Kaye

Optiminimal introduces the concept of Emotional-Tech in design with the use of essential yet edgy geometries and lines. Accentuated styles and calming luxury, bring a sense of balance. This theme speaks the language of ‘’newness and nowness’’ to fit changing lifestyles.
Collections transformed their architecture, moving from sets to Individual pieces; from matching earrings to mixed matched combinations; layering possibilities with links and chains, pendants, talisman and charms. Inspirations are coming for being taken from global influences & fusion techniques. Fluid architectural shapes will inspire novel silhouettes, and kinetic jewellery will create more space to complement the sophistication of multiple layered pieces.
The true value of jewellery is identified in the power of projecting the time of birth of its creation, as a reflection of Time and Legacy; heritage and Beauty.

KEYWORDS
Modern Wardrobe Staple, Minimal , Functional , Simplification , Essential , Lightweight , Linear , Clear , Clean , Everyday Basic, Modular , Digital Age , Technicolor