Re.humanization: the awakening

Re.humanization: the awakening

A renewed appreciation for human relationships, emotional balance, cultural heritage and family roots.

Re.humanization: the awakening

A renewed appreciation for human relationships, emotional balance, cultural heritage and family roots.

The world seems to be in a state of Re-Evolution, as the pandemic has accelerated change due to digital transformation with appeals for immediate action due to climate change, and global social and economic inequality across society.
Pausing our lives for over a year, has pushed society inwards, with the resulting awakening of Re.Humanization, that is a renewed appreciation for human relationships, emotional balance, cultural heritage and family roots.

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credits: Riki Ramdani @Unsplash

Re.Humanization translates into the Slow movement, which is becoming the way forward in seeking spiritual and physical wellbeing, backing local communities, limiting pollution and waste, and supporting the weakest.
The pandemic has made clear how everything is Interconnected, from geo-political issues, the economy, civil rights, health and medical issues.

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credits: Kostas Lambridis, Elemental Daybed @kostaslambridis

The Sustainable Development Goals (SDGs) of the United Nations have taken centre stage for everyone, and the 3 P’s -- People, Planet & Profit -- will be leading our economy.
Circular Design is the way forward where Past-Present-Future need to merge into measurable business practices in every industry. Re-Using, Re-Purposing, Re-cycling, Re-Thinking, Re-Designing products and materials, and creating new business models and services.

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credits: Tanya Layko @Unsplash

Digital disruption has transformed our lives, affecting consumer behaviour and market dynamics.
Change is driven by consumers, Global Brands are now targeting “non-consumers”, shifting their communications campaigns, from Elite to new niche communities; transforming design and services; and moving to experiential online platforms.

A new wave of “mutants” is becoming mainstream, celebrating “Im-Perfection” in: gender, age, beauty codes, and ethnics. The new Hybrids are using morphing with technology, plastic surgery, natural and lab-grown materials.

NO RULES is the motto, echoing the 1970s seeking a new Freedom. Activism is stronger than ever showing up in all kinds of expression. Civil rights are affecting marketing and communications terminology.

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credits: Jjordan Mcgee @Unsplash

The Luxury & Jewellery sector is slowly catching up: an industry that has survived centuries of social and economic transformation, is now facing historic challenges with generational change, digital disruption, and new sets of values.
Will we be able to embrace the Future and transform the Jewellery sector for the new Era?

Reverend Martin Luther King once said, “I have a Dream.”
We await new spiritual and political leaders who will lead us through these demanding times for a renewed vision and inspiration.

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