
Tech magnifies craftsmanship, the dynamic mood of the digital world
By Maria Pigatto
Tech magnifies craftsmanship, the dynamic mood of the digital world
By Maria Pigatto
Credits: Lynne MacLachlan Studio
The craft of jewellery manufacturing dates back to the early ages of civilization. Nowadays, living in an era increasingly characterized by the rapid technological growth that continues to stress societal and behavioural norms, it comes easy to realize the subtle, yet radical, infiltration of technology inside our cultural manners.
Credits: Zyva Studio, Iris van Herpen
The confine between tech and craft is being liquified by the presence of trailblazing advances in the tech field. Jewellers are opting more and more for 3D printing methods, nanotechnology and lightweight machinery embracing in this way the avant-garde side of manufacturing. Labyrinthine geometries and algorithmic designs in illusionary patterns are spurred by the immersion inside the ever-increasing presence of the digital realm; sassy lineages become a contraposition to the traditional jewellery aesthetics and offering. Furthermore, as AI-art is gaining ground, the contemporary consumer is guided into new ways of oneiric evasions, where dynamic mixes of sophisticated and humble, high and low materials are present.
Due to the growing desire for self-hyperness sparked by the development of digital artistry, delicately-irreverent universes are being conceived as forms of at-hand, personalized cocoons.
Using darkened sterling silver hardware, and various colours of metal leaf and resin, Claire Webb delves into this concept while Martha Calvo gives her interpretation by mixing different enamel beads with pave crystal rhodium plate.
Credits: Yours by Claire Webb, Martha Calvo
On the other hand, the 3D printing and the exploration of maximized, wearable sculpture-like jewels are explored both by Roussey and Lynne MacLachlan Studio.
Credits: Roussey, Lynne MacLachlan Studio
3D profiles, echoing a minimalist language of clean lines and elemental forms, are being investigated by brands such as JMG Designer and Shiao.
Credits: JMG Designer, Shiao
The digital era spurs a new way of conceiving, as designers and consumers become aware of the potential of technology to experiment with the unexpected while adhering to the dynamic, fizzy mood of the digital world.