Entering deeper inside an era that has lately been affected by gloomy events, it becomes inevitable to observe a shift inside our values, mindsets and cultural habits. A post-catastrophe wisdom that intersects with a re-appreciation for our cultural and original bonds is prominently growing. The ancient Greeks used to call Eudemonia a state of mind that identified the good with happiness while establishing a long-life commitment in the pursuit of that; in 2024, people’s mindsets, while greatly repurposing this ancient attitude, will be more resilient too, eager to create a thoughtful understanding of the Planet’s language alongside its inhabitants’ modality of interacting with it.

Credits: Cho Gi-Seok

Intending to restore the fundamental elements of their essence and knowledge, humankind will be searching for profound calmness and serenity, both able to create a balanced, yet enthusiastic approach to existence. In light of this, a focus on the re-discovering of forgotten spiritual practices, at times intertwined with the latest advancements in the tech field, is currently growing.

Credits: Cho Gi-Seok

Moreover, the awareness that it is within people’s interest to work together to address shared concerns, will increasingly persuade society to generate community-led actions, meaning the creation of interdependent processes bonding culture and collectivity preservation.

Credits: Alexandra Von Fuerst

The importance of ancestral roots that shaped our past and present persona stands at the heart of the thinking of Elementalists, who crave to reconstruct the sensitivity characterizing past and local generations. They do this by enhancing the irreplaceable heritage that is rooted inside traditional habits and design, both constituting the core of their original culture and gratification.

Credits: Cho Gi-Seok