Credits: Nathan Dumlao @Unsplah

The Elementalists are deep-thinking pragmatic individuals who prioritize authentic immersive experiences with themselves and the world, without sacrificing their sense of security, stability and sensitivity to balance. They crave reconnection to their deeper selves and the existential and spiritual roots which they realize is now out-of-sync. However, they’re primed to satisfy their needs to feel centred, ever in a state of flux but also at equilibrium and rest - a flux-led balance. They’re driven by their urgency to reflect a responsive nuance towards well-being that emanates from their desire to experience and leverage stillness, which helps them feel fulfilled, and connect with the deep recesses of intimacy and familial bonds.

Credits: Giovanni Varlonga, Polina Osipova

They are driven by actuating their senses, and are acutely primed towards deeply satisfying, immersive experiences and products. They can go to extreme lengths to be able to finely attune their needs to still be themselves, and meaningfully interact with their social spheres and their existential ecosystems; each of which are core to their identity in terms of finding their solace and awareness. They crave a reconnection to the elemental structures of life. They are seekers of belonging and are profoundly invested in their community and self-care.

Credits: World Of Wedgwood, Medallionworkshop, Jenny Harper, Victoria & Albert Museum, London

This dual channel, covering both the individual and social sphere, leads the Elementalists to develop intimate and personal testimonies such as diaries and other autobiographical artifacts. The importance of testifying the particular bond they weave with the reality of day by day is core to them, and is the reason why in 2024 feelings of closeness and interconnectedness will be profoundly revered.

Credits: Rodolfo Clix @Pexels