Credits: Marta Contreras Simó @mylovelyviews

The 2025+ consumers’ attitude will opt for a strong promotion of hybrid values resulting from the encounter of worldwide cultural traditions which are expected to break down more due to our physical and virtual hyper-connection; the generation of hybridised collective identities has been growing through the years and is now an established fact.
Facing the potential catastrophic consequences deriving from the rapid pace of change characterizing our society, Gen Z is increasingly inclined to pay attention to the restoration of ever-changing rituals and fluidly mixed cultural heritage. This consumer, despite celebrating a multi-faceted individualism, is eager to protect the heart of global collectivism. The implementation of strategies promoting the conservation of these elements, echoing historical and social meaning, is powered by a tool for this generation: AI art.

Credits: @franckgerardart

AI art is increasingly taking the stage of the worldwide panorama, unlocking opportunities to create artistic expression perspectives. Artists are in charge of showing what it is possible to achieve using technology on the tapestry that humanity has been waving from the beginning, our collective legacy.

Credits: @reverse.orientalism

Marta Contreras Simó is a Spanish based artist working in the intersection of artificial intelligence and the contemporary depiction of global cultures. Her poetry relies on the melting of specific aesthetic codes, immediately recognizable as belonging to long rooted traditions; what is thought-provoking in her work is the enhancement, through technology usage, of tribal aesthetics complexities; the ever-changing fluidity of individual styles meets historical visual references of old traditions.

Credits: Marta Contreras Simó @mylovelyviews

Moreover, following this path, the fine jewellery brand Munpreet takes inspiration from the ancient tradition of the Sikh warriors. Three hundred years of history, mixed with honour, courage and a tribute to selfless service to humanity, are the core pillars of their first collection. Most importantly, their poetics seem to echo the upcoming appeal, both challenging hyper-fluid and fantasy-boundaries, generated by the alliance of tech-intelligence and art.

Credits: Munpreet | @munpreet_official

 Artist and designers are intertwining the digital and the physical; championing globally whilst preserving the local they are able to deliver heritage to eternity.

Credits: Marta Contreras Simó @mylovelyviews