Credits: Ryan Taylor @the_brigadoon_dispatch

The jewellery sector, now more than ever, is embarking towards a highly personal, nostalgic and innocently ironic journey. From a decorative medium, jewellery is increasingly becoming a translation of our storytelling, mirroring dynamically our memories, everyday mood and statements. A craving for self-gratification and escapist inventiveness, within lifestyles and aesthetic sensibilities, is evolving through a collective imagination. In this context, adult consumers, who are stepping more and more inside the age fluidity era, are actively seeking lively hedonism, rekindling their memories, making striking statements and evoking a delightful happiness.

The Wunderkammer was born in mid-sixteenth-century Europe and served as a repository for notable and exotic objects. Starting as rooms, they gradually turned into pieces of furniture, assuming tiny sizes until inhabiting the contemporary panorama of the luxury sector. The speed sparked by the virtualization of our world, the phantasmagorical visuals characterizing AI art, contributed to the desire for a hyper-dynamic cabinet of desires, ready to rejuvenate our cherished, carefully collected memories and wonders.

The Milano based brand Dreamboule devoted its production to the creation of Wunderkammer-like pieces. Making use of a long-studied neutral liquid to shield rose gold, rubies and tsavorites from the effects of time, jewellery reflects hyper-dreamy scenarios. 24K gold flakes float inside the spherical boules, helping to rejuvenate soft moods recalling the innocence of past times, adapting them to the aesthetics and cultural matters of the present time. Circularity is a key shape, symbolizing crucial values such as equity.

Credits: Dreamboule

The Turkish designer Sevan Bıçakçı tapped into this option too. Making use of gold, silver, diamonds, pink sapphires, amethysts, rock crystals, mosaics with carnelian tesserae and opting for reversely engraved intaglios, he pays homage to the attitude of cherishing and curating. Fairytale imagination featuring key elements of the wild, inhabits his creations. Seashells and Monarch butterflies are revered and enriched by being encapsulated inside spherical lineages, creating a refined and noble aura.

Credits: Sevan Bıçakçı

Consumers are opting for hyper-emotional products and experiences, valuing each one’s personal journey and the elements collected through it. Crucial cultural matters melt with innocent hedonism, contributing to the creation of a hyper-personal sense of style.