Editorials

The new generation of smartwatches

The new generation of smartwatches

Blending style and high tech functionality

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Digital Surrealism

Digital Surrealism

Pixels and glitches turn into nostalgia in the eyes of Millennials

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Diamonds Sector During the Digital Era

Diamonds Sector During the Digital Era

Chief Editor Paola De Luca speaks with Market Expert Rebecca Foerster

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The first jewellery independent observatory in the world

Digital Modernism brings strong parallelism with the beginning of the last century and the start of Industrialism. It is a historical reference that guides us through the complexity of the modern age and helps us to hopefully find some answers.

The concept of Retro-Futurism reintroduces the vision of an early optimism that focused on the past, rooted in the nineteenth century and early-twentieth-century, bringing back a sense of hope for the future in the critical global scenario.

The new meaning of Globalism is re-considering and re-evaluating cultural differences; respecting human rights and local economies; and recuperating heritage and tradition. Arts and crafts become a reaction to the homogeneity and poor quality of mass manufacturing.

A re-discovery of a timeless beauty, a forgotten sense of leisure, and an appreciation for classical arts with a thread of romanticism, are appealing to the emotions of large communities. We are invited to re-think the relationship between memory and space.

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CHIUDI

TRENDBOOK 2017+

The Trendbook is the definitive guide to trends in the jewellery market. As Trendvision’s signature publication, the annually produced publication is released each year in September and details the mega trends that will emerge in the jewellery and watch marketplace in 18 months’ time, and the range of secondary trends that are variations of each of the mega themes.

The Trendbook is produced in both electronic and print versions, in three different languages: English, Russian and Chinese Mandarin.

For manufacturers, it is a detailed and practical guide for designing items that will meet the preferences and sentiments of the consumers that are served by their retailing clients in specific target markets, over a defined period of time, while at the same time taking into consideration new technologies, techniques and materials. For retailers, it provides a breakdown and segmentation of dominant consumer types, matching them to the mega design trends and their secondary trends over the coming period, thus enabling more scientific purchasing strategies.

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