The Trendbook is the definitive guide to trends in the jewellery market. As Trendvision’s signature publication, the annually produced publication is released each year in September and details the mega trends that will emerge in the jewellery and watch marketplace in 18 months’ time, and the range of secondary trends that are variations of each of the mega themes.
The Trendbook is produced in both electronic and print versions, in three different languages: English, Russian and Chinese Mandarin.
For manufacturers, it is a detailed and practical guide for designing items that will meet the preferences and sentiments of the consumers that are served by their retailing clients in specific target markets, over a defined period of time, while at the same time taking into consideration new technologies, techniques and materials. For retailers, it provides a breakdown and segmentation of dominant consumer types, matching them to the mega design trends and their secondary trends over the coming period, thus enabling more scientific purchasing strategies.